European fusion research is oriented on magnetic confinement nuclear fusion as a potential large-scale, emission-free power source. This defines the main scope for Public Information (PI) activities in the field. Opinion polls indicate that the public is not adequately informed about fusion research. The limited resources available for PI require a sound communication strategy and hence, a careful definition of PI target groups is essential. Based on this, suitable PI methods applicable in fusion are selected and their challenges discussed. It is argued that trends in communication inside the fusion community will play a critical role in further PI developments. Furthermore, key significance of communication feedback is demonstrated, although at present it is limited to personal contacts and web statistics. In the present fusion PI practice, the itinerant exhibition Fusion Expo is a valuable source of experience and feedback. Based on the achieved level of fusion PI expertise it is concluded that further work have to concentrate on designing effective messages with comprehensive terminology, on emotional impact of the PI work and on broader division of professional roles within the fusion PI activities.
|Publication status||Published - 2005|
|Event||12th International Conference on Emerging Nuclear Energy Systems 2005, ICENES 2005 - , Belgium|
Duration: 1 Jan 2005 → …
|Conference||12th International Conference on Emerging Nuclear Energy Systems 2005, ICENES 2005|
|Period||1/1/05 → …|
All Science Journal Classification (ASJC) codes
- Energy Engineering and Power Technology
- Nuclear Energy and Engineering
Mlynar, J., Kamendje, R., Borba, D., Antidormi, R., Orlando, M. T., Carpenter, C., & Casci, F. (2005). Public information in European fusion energy research: Methods and challenges. Paper presented at 12th International Conference on Emerging Nuclear Energy Systems 2005, ICENES 2005, Belgium.